Confident clients are the ones who know what they want before they come into your barbershop. Confident barbers are the ones who know what their clients want before they come in. Utilizing a matchmaking tool on your website can instill confidence in your clients and barbers by ensuring everyone gets what they need out of the experience. That’s a win-win scenario resulting in mutual satisfaction and better business relationships.
Looking for loyal clients? Meet mya, your marketing and customer retention software for barbers:
BUILD YOUR CLIENTELE
A customer without a trusted barber longs to have one, but often, word-of-mouth and online research only go so far. mya’s intuitive technology creates unique experiences that cater to each client’s personality, communication preferences, budget and style choices. After a first-time client books an appointment, they’ll walk through the door confident their experience will be perfect. And just like that, a fresh new client-barber relationship is born.
HOW IT WORKS
The short and simple is, someone searches for a new barbershop, they land on your website, they see an opportunity to match with the barber that will be the right fit for them, they take the survey, they see their match(es), they book through mya, and come in for services, spending more than the average client, and they come back repeatedly.
The survey matches clients with barbers based on skill set, budget, personality, lifestyle, values and love languages.
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ENGAGE WEBSITE TRAFFIC
A question to consider is, do you know how many website visitors you have per month? And out of those visitors, how many are choosing your barbershop and coming in to do business with you? If you don’t know, you’re not alone. Unless you have a way to engage, connect, and capture the information about your website visitors, how would you know? The answer to this is mya.
mya is the sticky engagement opportunity your business needs. mya increases website engagement by up to 36%, converts an average of 40% of survey takers into clients, and increases client spend. This is because mya’s proprietary match-making process connects humans with humans based on skill set, buyers’ budget, personality profiling, lifestyle, values, and love languages. Think of mya as e-harmony for barbers.
Once prospective clients take the quiz, they are matched with barbers in your shop.
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INTENTIONAL SOCIAL MEDIA POSTS
By using mya as the call-to-action for your social media posts, you’ll drive awareness and traffic to your brand. An example is when you post a photo of a haircut. Your caption may include something like, “Check out the Fade Mullet by @bruno_barbers. This ultra-fly style is a crowd pleaser among all generations. Wondering which barber here is your go-to? Take our barber match-making quiz now! Link in bio!” Here’s another post example where the intention is the shine a light on one of your barbers!
An example of using mya as a call to action in your social posts.
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BOOST CUSTOMER LOYALTY & RETENTION
Nobody wants to see a customer leave their business. With mya, you can put an end to bad experiences and guest attrition by making each visit a cherished experience. Barbershop loyalty soars when clients and barbers know what they’re getting from every visit. That’s a match made to last.
And, what happens when a barber leaves your barbershop? Utilize your mya match-making survey to drive clients back into your business. Most people dislike change—especially locations! They would prefer to continue coming to your barbershop, but they need to know that someone there will get them and deliver the results they’re used to. That’s why mya is so powerful.
In addition to converting an average of 40% of survey takers into lifetime clients, you can expect barbershop loyalty to soar, client retention will solidify, gratuities will increase, product sales will spike, and referrals will pour in.
TRY THE MATCHMAKER
Interested in going through the mya match-making experience for yourself? Try the matchmaker here!
The quiz also helps the barbershop understand a new client's needs.
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ABOUT THE AUTHOR: During the early stages of running her own salon, Kati Whitledge, the founder of mya, discovered a pain point many industry professionals face—failing to know if their marketing efforts are truly working. Beauty industry professionals spend thousands on marketing tactics every year. Still, with a new client retention rate of just 30% throughout the industry, it’s hard to know if we’re actually keeping most new clients. For Kati, the solution was creating a resource that empowers business owners to better themselves, their team, and their clients. That solution originally become Meet Your Stylist, a fun, easy, and accurate match-making technology designed for salons, hairstylists, and their clientele. Since then, Meet Your Stylist has evolved into mya, the proprietary match-making software serving hairstylists, barbers, and the beauty and grooming industry. mya has now helped thousands of clients find their perfect match and have helped industry professionals grow their businesses through better first-time experiences. By pairing people based on their skill set, budget, personality, lifestyle, and love languages—mya creates lasting relationships that keep both sides coming back for more.
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