Sport Clips Haircuts takes men's hair, as well as its sponsorships, seriously. This year, there's 'shear' excitement over the brand's first foray into sponsoring "Shark Week" on Discovery.
The event, which ran July 24th through Sunday July 31 on Discovery Channel and Discovery+, marked it's 34th year with Dwayne "The Rock" Johnson as its first Master of Ceremonies. Shark Week featured new locations, from the Exuma Islands in the Bahamas to Papau New Guines, spotlighting innovative technology and research through exciting new series and specials. Fans were treated to 25 adrenaline-inducing original hours that delivered never-seen footage of walking sharks, awe-inspiring breaches and more shocking predations catpure on-camera by dedicated science and research field teams. This year's slate of advertising parnters builds upon the storytelling with organic sponsorships opportunities that elevated clients' brand and reached a highly engaged audience.
Sport Clips joined Airbnb, Morey's Nautica, PNC Bank, and Red Robin Gourmet Burgers and Brews as new sponsors. Returning to Shark Week this year werer Geico, Gorilla Glue, Jeep Brand, Wayfair and Sonic Drive In.
“Shark Week’s programming keeps viewers coming back annually, while providing our clients with sponsorship opportunities across linear and digital platforms that reach their target consumers wherever and whenever they view content,” said Scott Kohn, Executive Vice President, Ad Sales at Warner Bros. Discovery. “We partner with our clients to custom create impactful advertising opportunities based on their overall marketing objectives, and that unique offering has allowed us to generate impressive interest for 2023 sponsorships ahead of the premiere Shark Week 2022.”
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