“With a strong sense of identity, and expression of personal fashion, men's hair is becoming longer and more individualized based on natural texture.
Creating imperfect perfection is now the focus from traditional male grooming to non-gendered hairstyles that break away from societal norms,” explains Teresa Romero, Creative Director for Sam Villa.
These modern classics have disconnected layers and graduation, think square shape shags with a heavier perimeter. To release natural texture, it’s all in the cut. In this collection, Sam Villa Signature Series Dry Cutting Shears for point cutting and Sam Villa Artist Series Slide Cutting Shears for dry channel cutting were used.
Inspiration comes from the polished organic texture and fashion of today's modern dandies. Men are more confident and creative with styling and seek products to enhance texture, hot tools to refine and sound advice on styling techniques.
Fine/Straight - To enhance shine and volume, add a small amount of volumizing mouse at the base of damp hair, like Redken Full Frame 07. Blow dry with a Sam Villa Artist Series Professional Blow Dryer, from base to ends, moving hair right and left, backward and forward to create root movement. Use hands to shape hair and finish with a dry texture product such as Redken Dry Texture Spray.
Wavy and Curly - It's all in the set. Start with even dampness on hair, apply a leave in conditioner and comb/brush through. Split hair into 3-5 sections and comb/brush through a curl cream or lotion like Redken Curvaceous Curl Refiner. Gently shake each section into place and airdry or diffuse to dry to set waves/curls.
Highly Textured - Use products with moisture and then set. Section hair into 5 - 7 sections, making sure to keep even dampness on each section. Apply a moisture-based leave-in conditioner and brush through with a Sam Villa Signature Series 9 Row Finishing Brush. Then, brush through a curl setting lotion or cream. Gently shake texture into place and diffuse dry to set the shape. For added volume, stretch the root and shake hair to release the ends.
Model 1 - Hair: Roger Molina, Sam Villa ArTeam/Model: Ezra Romero
Model 2 - Hair: Becka Bradshaw, Sam Villa Ambassador/Model: Andrew Farmer
Model 3 - Hair: Teresa Romero, Sam Villa Creative Director/Model: Felix Lenz
Creative Director: Teresa Romero
Photographer: Nico Norsdström/Obsidian and Blush
Makeup Artist: Letica Tapia and Delia Deleon
Wardrobe: Michi Lafary/Obsidian and Blush