Each year, SALON TODAY, BARBERING TODAY's sister media, hosts the STAMP marketing competition that acknowledges the best marketing ideas in traditional media, digital media, campaigns and branded materials for salons, spas and grooming establishments.
This year, The Mensroom Salon captured the Best Television Commerical prize. Learn a bit more about it below, and watch the resulting commercial.
Fair Trade
Mensroom Salon
Portland, Maine
Owner: June Juliano
For the Mensroom Salon, the idea of producing a television commercial started percolating when Fox News and WGME contacted Owner June Juliano to see if she would be open to doing a trade—hair services for the station’s news anchors and sports broadcasters for the same value in airtime.
“We hired a creative production team who wrote a script, filmed and edited the footage; hired a voiceover artists; and created a jingle,” Juliano says.
For the model for the client, the salon called on one of its loyal guests who had the ‘perfect look and style’ to represent the face of the Mensroom Salon. “Fortunately for us, he agreed. For two complimentary haircuts and an Art of Shaving sandalwood gift set, we had our man.”
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