2021 was a banner year for Nieves Almaraz: He won NAHA’s Men’s Hairstylist of the Year and opened How to Fade Hair Barbering School Inc. We spoke to him to find out about his accomplishments.
New perceptions of gender--more specifically, the greater acceptance of gender fluidity and things like choosing your personal pronoun — have opened the door to men’s acceptance of more traditionally feminine products and services. However, the marketing of cosmetics for men still retains a heavily masculine sensibility, but this is changing.