After leaving your chair, all grooming clients want to recreate the look you gave them at home. Here’s why you should encourage him to use a hairdryer, and how the tool will help him do so.
The men in your chair are open to spending more time on their hair at home with styling tools, but it’s up to you to educate him how and when to do so.
For a client with fine hair, this technique walks you through the steps for achieving the look and feel of thicker hair.
Paul Wilson, American Crew Global Artistic Director, shares his tips on introducing the blow dryer to male clients during the brand's 25 anniversary celebration in New York City.
The MINDBODY Wellness Index is a report devoted to all things beauty: spend, demographics, services consumers want to try next, top beauty and grooming services for men and women – and it’s even broken down by U.S. markets.
Men are welcoming styles that look best when blow-dried to create the volume, density and hold they want. But not all clients know what results are achievable with a little lesson in technique.
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