Luxury Grooming Lounge Enjoys All-Time Revenue High, Sets the Stage to Double the Franchise System in 2022
Boulevard's director of education supplies tips on tapping into a lucrative market you may be undervaluing.
He's a popular nobody, a barber and educator who has combined humility with hustle and created a movement. And now he's launching a foundation to give back.
"It’s about texture… and texture doesn’t have a race." In the days following the killing of George Floyd in Minneapolis, the despair being shared by so many also served to propel Rodrick Samuels, a barber, educator, and owner, into action.
Tips from the experts ranging from why beards smell and how to neutralize odor to tips for getting a beard to behave, and the tools to tame it.
Under the direction of Simon Shaw, these haircuts and styles are inspired by the diversity of looks on soccer fans in the stands.
New perceptions of gender--more specifically, the greater acceptance of gender fluidity and things like choosing your personal pronoun — have opened the door to men’s acceptance of more traditionally feminine products and services. However, the marketing of cosmetics for men still retains a heavily masculine sensibility, but this is changing.
Before you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not.
In planning our photo shoot, we asked the question: men with makeup, what is it? They have to be men who wear cosmetics for a more significant reason than to cover up a pimple. They want to look better and maintain an air of naturalness. It has to complement their lifestyle, I said to the team.
A new study out of the United Kingdom shows younger males are more likely to take advantage of spa services. Find out what they want.
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