While many service-based business struggled to remain profitable during the pandemic, a select group of salons, spas and barbershops defied the odds with six-figure cash profits. That’s the kind of success that Ronit Enos and her Salon Cadence community has been able to achieve, with a collective increase of 592% profitability since January 2021.

What’s the secret to helping salons transform from cash-eating machines into freedom-generating engines? Her new book, Profit First for Salons.

Carefully written over 18 months, Profit First for Salons teaches business owners how to master their numbers, rapidly scale their profits and position their businesses to reach new heights. Unlike other financial model books that are often prescriptive, Profit First for Salons gives entrepreneurs not just the framework to grow a profitable business, but the permission to create freedom on their own terms.

Author and Salon Coach Ronit Enos recently joined SALON TODAY’s Stacey Soble about the development and the launch of her new book. Told through Eno’s unique conversational style and replete with poignant business success stories, this 180-page book promises to rewrite what’s possible for the owners of service-based businesses.

“As business owners, we’re often taught that we have to sacrifice for our success,” Enos says. “We can’t have a profitable business AND time for our family. We can’t have money in the bank, AND the peace of mind to take a vacation. We can’t scale our businesses AND live the life we want.”

The book offers owners a proven blueprint to achieve financial freedom, create a passion-driven business, and unlock not just their dreams, but the dreams of their staff.

In addition to leading Salon Cadence, Author Ronit Enos is a passionate entrepreneur, the host of Huddle Time with Ronit, a business strategist and the former owner of a salon that was a multiple SALON TODAY 200 honoree and Best of Boston winner. Having grown her Maxime salon brand into an award-winning seven-figure salon with six-figure net profits, Enos’ creative “profit for purpose” strategies have garnered her prominent recognition. Her work has been featured in AvedaMeansBusiness.com, by the Hult Entrepreneur MBA Program, in Thrive Global’s Big Ideas that Will Change the World, and in Authority magazine.

Find out more about Profit First for Salons.