Grooming & Style
Instagram Contest Celebrates Your Dad Makeovers
BARBERING TODAY launches its monthly Instagram challenge with a dad makeovers, and the winning barber will feature in an upcoming profile.
New Deodorant Formulas from 18.21 Man Made
Formulated without aluminum, alcohol or baking soda, the deodorant sticks are available in Absolute Mahogany and Noble Oud.
7 Tips to Increase Customer Loyalty
Your success as a barber depends on your customers returning time and time again. Jim Valenzuela, founder of V's Barbershops, shares his tips for strengthening customer loyalty.
Olivia Garden Expands Their Innovative Product Line with the OG Barber Collection
Unique high-quality brushes designed specifically for barbers.
Tapping Fashion Icon Iris Apfel for Inspiration for a Men's Collection
Hailing from Olga Garcia in Spain, a fashionable collection of men's looks.
V76's Grooming Power Duo
V76's versatile Tonic Hair & Scalp nourishes, preps and revives hair, while Molding Paste offers user-friendly style that gets better as the day goes on.
Frank Gambuzza's Service-Elevating Cape Tips
Properly putting on and removing a client's cape may seem inherent, but there are some specific techniques that elevate the service for both the barber and the client. Master Barber Frank Gambuzza demonstrates.
by Stacey Soble
New Grooming Paste Expands Options
THE BEST PASTE offers five products to give all male clients the look they want.
Classic Men's Haircuts: An Overview
This is the first in a new series providing basic men's cut techniques that apply no matter what the current trend.
Mid-length for Men: 2 Looks
Natural tone and texture guide the ProRituals team in creating looks for the brand's latest campaign.
Barber Rich Mendoza Keeps it All in the Family
NYC celebrity barber is always family first. “I became a barber because I needed to survive. Growing up my mom was a beautician and a single mom raising three kids. I dropped out of school and started working at a salon."
Men Embrace Manicures, Nail Art More Than Ever
Recent brand releases like Pleasing and UN/DN LQR stoke the conversation about inclusivity in nail care.
by Nicole Davis
Transforming a Historic Building into a Gentleman's Retreat in Seattle
High-end, unique finishes that are locally sourced create a rich grooming retreat for men retreat in Seattle, as well as several interesting design stories to share with patrons.
by Stacey Soble
He's Uplifting the Next Generation of Barbers
He's a popular nobody, a barber and educator who has combined humility with hustle and created a movement. And now he's launching a foundation to give back.
by Anne Moratto
Mixture Man by Mixture Covers Gifting for Men
Boost your retail selection when you add the nine Mixture Man hair, body, and home care items.
Working to Overcome the Racial Divide in the Industry
"It’s about texture… and texture doesn’t have a race." In the days following the killing of George Floyd in Minneapolis, the despair being shared by so many also served to propel Rodrick Samuels, a barber, educator, and owner, into action.
by Anne Moratto
Why Diversity in Barber and Beauty Schools Matter
Learning empathy, flexibility, and how to work with people from different backgrounds and cultures will prepare the students of the barber and beauty to navigate an increasingly multicultural future.