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In The Know|Articles|Oct 12, 2021

Macho Makeup Part 3: The Final Looks

New perceptions of gender--more specifically, the greater acceptance of gender fluidity and things like choosing your personal pronoun — have opened the door to men’s acceptance of more traditionally feminine products and services. However, the marketing of cosmetics for men still retains a heavily masculine sensibility, but this is changing.

In The Know|News|Jul 25, 2021

War Paint for Men Opens Men's Makeup Store in London

Visit the War Paint store and you’ll find more than makeup: A fresh trim from the mental health non-profit Lions Barber Collective, bespoke products made for your skin while you wait, an interactive virtual makeup conversation with Founder Danny Gray and much more.

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