Johnny Bis launching Beard Booster, the first of three new beard items in an effort to meet the demands of men's grooming. 

“Expanding our beard category was a natural progression after our Body Balm launch earlier this year," Al Añorga, president of the men’s grooming brand that marked its 25th anniversary in May, says. "We now offer products for hair, skin and body. Our new collection is designed to help men streamline and simplify their personal care routines and is expected to launch by late summer.”

Beard Booster is a topical lotion that helps promote a healthy beard. Infused with a combination of vitamins, amino acids, and essential oils, the formulation is designed to help regulate the sebaceous secretion of the skin below the beard while keeping the hair follicle clean to promote optimal growth.

To use, dispense a dime-size amount into the palm of your hand. Rub hands together and massage into beard and skin until absorbed to help improve circulation. Follow with Johnny B Beard Oil for shine or Johnny B Beard Balm for conditioning and control.