MENU
SEARCHMen’s trends reveal that people are ready for new models of masculinity that break gender barriers and embrace new textures and cuts.
Men’s trends show that people are ready for new models of masculinity. They are looking for style that's more daring, sometimes breaking gender barriers, and eager to embrace new textures and cuts. At the same time, a new man emerges who recovers the classic, but updates it, making it more attractive and modern. Ahead, browse through innovative collections that showcase the future of men's style.
Alumina by Eos Men presents us the new contemporary man, who shows who he is through enriched textures that are not hidden, but powerful, but at the same time natural.
Hair: Pilar Zaragozá & Leticia Martínez
Photography: David Arnal
MUA: EOS MEN
Products: American Crew & Revlon Professional
Aqua from La Barbería de Oliver explores the different textures of water on hair, as if they were different states, in which humidity as the origin of life is present at all times.
Hair: Salvador Oliver @ La Barbería de Oliver
Photography: Juan Francisco Pagán
MUA & Styling: Mónica Moreno C.
Malak by Gema Moreno is a tribute to the sea of Málaga in which she recreates the intensity of its blues and its sinuosity, in hair waves that vary and are never the same. The result is a young man who reflects the freshness of the Málaga seascape.
Hair: Gema Moreno
Photography: Edu Gómez
MUA: Lulú Pérez
Products: Revlon Professional, American Crew
Next 3.0 by Makeover investigates the cultural limits of gender and shows a new masculinity that is uninhibited and willing to break its own limits with an excessive and daring image.
Hair: Eva González & Jose Salvador @ Makeover
Photographer: Esteban Roca
MUA: Eva Quilez
Product: Schwarzkopf
Recollection by Alexander Kiryliuk reviews different models of masculinity keeping the commercial style but at the same time not giving up innovation. An excellent exercise that shows that he knows what men are interested in and how to express it.
Hair: Kílian Garrigós, Inna Lipkovich
Photography: David Arnal
MUA: Miguel Silva
Originally posted on Modern Salon
As beauty professionals increasingly blend traditional salon services with wellness offerings, we’re answering that call with the official launch of MODERN Spa & Wellness—a new content channel and community that brings together the best of beauty, spa, medspa, and wellness.
Check out these exciting updates to America's Beauty Show - including Beauty Changes Lives' "One Day. One Ticket." fundraiser and changes to the core ABS team.
Get a sneak peek at all the amazing things happening at America's Beauty Show and the Global Image Awards in 2025.
Bobit, the parent company of MODERN SALON, SALON TODAY and NAILS, is now a family-owned entity under the leadership of Colin Sutherland.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
City of Hope, one of the largest cancer research and treatment organizations in the United States, proudly unveiled the Farouk Shami Positive Image Center, a tribute to the generosity and dedication of Dr. Farouk Shami, chairman and founder of Farouk Systems, Inc.
Men’s grooming brand, Reuzel, has collaborated with Liquid Death to launch Severed Head Strong Hold Clay Pomade, infused with Liquid Death Mountain Water.
Now that all of the 2024 SALON TODAY 200 have been revealed, we put the entire list together in one spot for you. Here, the team from Frangipani Salon in Jacksonville Beach, Florida, celebrate with confetti.
MY SALON Suite has doubled its funding for its annual scholarship program this year to support education and entrepreneurship throughout the beauty and wellness industry.
The series of five conferences, organized by Millennium Systems International, welcomes beauty and wellness leaders to connect with other spa and salon industry professionals and gain valuable business insights in a city near them.
America’s Beauty Show - What's NEXT will be taking place April 20-22, 2024, at the Donald E. Stephens Convention Center, Rosemont, IL.
CHI Color Express, the new time-saving permanent hair coloring collection offered by CHI, is ideal for express services like root touch-ups, effective gray coverage, and men’s gray blending.
MODERN is collaborating with NAHA to encourage you to share your unique creativity for a chance to be celebrated on the grand stage of the North American Hairstyling Awards. Step into the spotlight and showcase your hairstyling, makeup, nails, and hair color artistry with the NAHA Moment challenge.
Cosmoprof NA's first show in Miami saw overwhelming success with over 19,000 visits.
Great Clips' Great Scholarship Program is now open for 2024 award submissions.
Booksy has announced their new Global Brand Ambassadors, a group of top barbers and beauty professionals whose self-made success stories are fueling creative and innovative solutions for their industry peers.
The full-service haircare franchise was recognized by Entrepreneur's Franchise 500 as one of the world's first, best and most comprehensive franchise ranking.
