Find New Clients While Boosting Loyalty and Sales
Your ability to grow your barbershop depends on your success in attracting new clients and growing the business of each of your barbers. Take a look at this client-barber matchmaking tool that turns your website into a magnet for new clients.
2022 STAMP Honorees in Digital Marketing
From a doctor-inspired Instagram Reel to a series Zodiac retail email newsletters, SALON TODAY reveals the eleven 2022 winners in the Digital Marketing category for STAMP.
by Stacey Soble
How Sustainability Can Help You Differentiate Your Salon and Attract New Guests and Talent
Did you know that 84% of your salon guests care about the impact your business makes on the environment? This webinar gathers four salon leaders to talk about the importance of environmental sustainability and how it can help you position your salon as a leader and offer a means to attract new guests and talent.
by Stacey Soble
The Mensroom Captures a STAMP Award for Best Television Commercial
The Mensroom Salon captures a STAMP Award (SALON TODAY's Annual Marketing Program) for a television commercial that features one of its clients and was the result of a trade with a local station.
The Application for SALON TODAY's Annual Marketing Program is Open!
It's our annual Show and Tell competition of the best salon, spa and barbership marketing and promotional pieces. Check out the application and enter before August 31, 2022.
by Stacey Soble
The Beard Boom: Are You Leveraging it for Success?
Since the pandemic, the sales of beard products have exploded, as men relaxed their grooming habits and grew out their facial hair. Are you taking advantage of this booming trend to offer more beard services and products to your guests?
by Stacey Soble
7 Tips to Increase Customer Loyalty
Your success as a barber depends on your customers returning time and time again. Jim Valenzuela, founder of V's Barbershops, shares his tips for strengthening customer loyalty.
Why Male Clients are the Salon Industry’s Most Overlooked Asset
Boulevard's director of education supplies tips on tapping into a lucrative market you may be undervaluing.
Men Embrace Manicures, Nail Art More Than Ever
Recent brand releases like Pleasing and UN/DN LQR stoke the conversation about inclusivity in nail care.
by Nicole Davis
He's Uplifting the Next Generation of Barbers
He's a popular nobody, a barber and educator who has combined humility with hustle and created a movement. And now he's launching a foundation to give back.
by Anne Moratto
Mixture Man by Mixture Covers Gifting for Men
Boost your retail selection when you add the nine Mixture Man hair, body, and home care items.
Working to Overcome the Racial Divide in the Industry
"It’s about texture… and texture doesn’t have a race." In the days following the killing of George Floyd in Minneapolis, the despair being shared by so many also served to propel Rodrick Samuels, a barber, educator, and owner, into action.
by Anne Moratto
New Collection: Kontext by Gema Moreno
Inspired by TV shows like "Riverdale," this collection highlights volume and natural texture.
New Collection: Teenage Kicks by Jason Hall
Crafted shape and natural texture take center stage in this men's collection.
Scissors & Scotch Expands in Texas
The upscale grooming brand partners with franchisee Bryan Frnka to continue its growth projectory.
GO247's Luxury Grooming Collection Get Men Ready for Winter
The brand's high-end products address all hair concerns of the season.
Men's Look from Spain Shows Versatility of Texture
From the Barcelona salon Pelsynera comes the Mr. BOY Collection of varied looks and perspectives of a single face.