When a Haircut Saved a Life
When his favorite stylist noticed something, this client had reason to thank her for more than a good cut.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
What Every Young Man in Your Life Needs to Jump Start Good Grooming
New Johnny B Juniors is a line designed for boys, ages 3-13.
by Anne Moratto
Landmark CA Legislation Defines "Independent Contractor"
AB 5 does provide relief for establishment owners that both work as stylists themselves as well as rent booth space.
by Anne Moratto
Top 3 Tips for Achieving a Great Undercut
Undercuts--hidden or ultra-visible--are statements of personality. A bit of flair for the hair and something that puts a smile on a client's face. Here's how to make them great.
by Anne Moratto
Men's Texture Cut: Adding Volume with Razor Detailing
For a client with fine hair, this technique walks you through the steps for achieving the look and feel of thicker hair.
by Anne Moratto
Man Made: Tips from Top Hollywood Groomer on Styling, Travel, Life
This celebrity stylist has coiffed, cut, and cared for some of the biggest names in entertainment and sports. Her career took off when luck met preparedness. Here's how she got ready and stays that way.
by Anne Moratto
One Model, Three Looks: The Boss Hair Group Evolution Collection
As one of Chicago’s top eco-friendly, sustainable + cruelty-free salon space, BOSS HAIR GROUP presents their Evolution Model Collection. This photoshoot showcases the hairstyling progression of one model with three different on trend looks, going from long to short.
by Anne Moratto
Fall Men's Hair and Beard Trends
Two educators for Johnny B Hair Care share their thoughts on what men will be wearing, hair-wise, this fall.
by Anne Moratto
How to Control the Fade: Tips from @keonthebarber
Some guidance on guides from a Master Barber.
by Anne Moratto
Gentlemen Prefer Blonde: Formula and Steps
From brunette to platinum in one session.
by Anne Moratto
Johnny B Haircare Celebrates 25 Years of B-ing Really Good
In any industry, 25 years is an achievement but in the beauty business, where things move so quickly, Johnny B has seen sustained growth with no end in sight.
by Anne Moratto
Barber Receives Grant to Create Safe Space in Shop for Neighborhood Kids
Donald (DC) Conley is the first barber to be awarded the #SchedulicityCares business grant of $5,000.00.
by Anne Moratto
Team Spirit: The Wahl Education and Artistic Team
The barrier between barbers and cosmetologists is coming down and Wahl Professional is leading the push.
by Anne Moratto
Life-Changing Haircuts: @themensgroomer Takes His Passion for Service and Style to the Streets
“I’m using what God gave me and what I learned early on in recovery to make great shapes and styles and to change someone’s life. That’s the power of a haircut.”
by Anne Moratto
Report: Who Spends on Beauty, Where Do They Live and What Will They Try Next?
The MINDBODY Wellness Index is a report devoted to all things beauty: spend, demographics, services consumers want to try next, top beauty and grooming services for men and women – and it’s even broken down by U.S. markets.
by Anne Moratto
Barber Rodrick Samuels' Collection Showcases Diverse Textures
Barber and educator Rodrick Samuels creates a variety of textures to show the design possibilities in men's grooming.
by Anne Moratto
Jason Momoa Shaves His Beard to Help Save the Planet
He plays a superhero, but see how this real-life hero made his beard removal a statement-making moment.
by Anne Moratto