Business

Scissors & Scotch Expands in Texas

The upscale grooming brand partners with franchisee Bryan Frnka to continue its growth projectory.

GO247's Luxury Grooming Collection Get Men Ready for Winter

The brand's high-end products address all hair concerns of the season.

Men's Look from Spain Shows Versatility of Texture

From the Barcelona salon Pelsynera comes the Mr. BOY Collection of varied looks and perspectives of a single face.

Don't Fear the Beard: A Roundup of Our Best Beard Advice

Tips from the experts ranging from why beards smell and how to neutralize odor to tips for getting a beard to behave, and the tools to tame it.

Good Sports: Men's Collection of Cuts and Styles from Simon Shaw and PROJECT: Men

Under the direction of Simon Shaw, these haircuts and styles are inspired by the diversity of looks on soccer fans in the stands.

Macho Makeup Part 3: The Final Looks

New perceptions of gender--more specifically, the greater acceptance of gender fluidity and things like choosing your personal pronoun — have opened the door to men’s acceptance of more traditionally feminine products and services. However, the marketing of cosmetics for men still retains a heavily masculine sensibility, but this is changing.

Macho Makeup Part Two: The Photo Shoot

Before you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not.

Trending Haircut: Pompadour with a Twist

Patrick Butler, Technical Director — Education/Operations at Floyd’s 99 Barbershop, breaks down one of the freshest cuts for fall.

Macho Makeup Part One: The Concept

In planning our photo shoot, we asked the question: men with makeup, what is it? They have to be men who wear cosmetics for a more significant reason than to cover up a pimple. They want to look better and maintain an air of naturalness. It has to complement their lifestyle, I said to the team.

Hair Loss Meets Its Match: Celso Enrique Rivera on the Joy of Hairskeen

Liberate your clients from the stress and embarrassment of male pattern hair loss with Hairskeen's super-realistic hair pieces.

Sponsored by Hairskeen

Is Male Grooming Booming?

A new study out of the United Kingdom shows younger males are more likely to take advantage of spa services. Find out what they want.

War Paint for Men Opens Men's Makeup Store in London

Visit the War Paint store and you’ll find more than makeup: A fresh trim from the mental health non-profit Lions Barber Collective, bespoke products made for your skin while you wait, an interactive virtual makeup conversation with Founder Danny Gray and much more.

A Master Barber on Keeping Beards Looking and Smelling Their Best

 Beard styles come and go but a well-groomed and properly maintained one takes time and attention.  We get an expert perspective from Master Barber Hassan DeMarco on how to keep gruff going and growing strong,

See the Winning Looks from American Crew's 2021 Global All-Star Challenge

An annual competition over 20 years in the running, American Crew All-Star Challenge highlights world-class talent in men’s grooming. Take a look at the winning looks created by 2021's five Global Champions.

The World's Largest Barber Expo Turns 10

The CT Barber Expo is all about men’s grooming, attracting vendors, competitors, and guest traveling from all over the world.

1-in-5 Men Say They Want a Mullet Comeback

In a survey of 2,000 men,  20% said that if they could bring one popular hairstyle from a bygone decade back into fashion, it would be the classic ’80s mullet.

How-To: Jonathan Daviss' Style Details for the MTV Awards

Men’s groomer Christine Nelli used American Crew from start to finish for this award-worthy look and shared how she achieved it.