What is Viva Magenta?
Pantone’s Color of The Year for 2023, Viva Magenta 18-1750, is, according to Pantone: “…a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
The Pantone Color of the Year is always something to watchout for, as you see it inspiring design across multiple industries. 2023’s Color of The Year is powerful and empowering. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.
How Pantone Describes The 2023 Color of the Year
Leatrice Eiseman, Executive Director, Pantone Color Institute, says:
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”
Originally posted on Modern Salon