Since the pandemic, the sales of beard products have exploded, as men relaxed their grooming habits and grew out their facial hair. Are you taking advantage of this booming trend to offer more beard services and products to your guests?
"It’s about texture… and texture doesn’t have a race."
In the days following the killing of George Floyd in Minneapolis, the despair being shared by so many also served to propel Rodrick Samuels, a barber, educator, and owner, into action.
New perceptions of gender--more specifically, the greater acceptance of gender fluidity and things like choosing your personal pronoun — have opened the door to men’s acceptance of more traditionally feminine products and services. However, the marketing of cosmetics for men still retains a heavily masculine sensibility, but this is changing.