Your ability to grow your barbershop depends on your success in attracting new clients and growing the business of each of your barbers. Take a look at this client-barber matchmaking tool that turns your website into a magnet for new clients.
From a doctor-inspired Instagram Reel to a series Zodiac retail email newsletters, SALON TODAY reveals the eleven 2022 winners in the Digital Marketing category for STAMP.
Did you know that 84% of your salon guests care about the impact your business makes on the environment? This webinar gathers four salon leaders to talk about the importance of environmental sustainability and how it can help you position your salon as a leader and offer a means to attract new guests and talent.
The Mensroom Salon captures a STAMP Award (SALON TODAY's Annual Marketing Program) for a television commercial that features one of its clients and was the result of a trade with a local station.
It's our annual Show and Tell competition of the best salon, spa and barbership marketing and promotional pieces. Check out the application and enter before August 31, 2022.
Since the pandemic, the sales of beard products have exploded, as men relaxed their grooming habits and grew out their facial hair. Are you taking advantage of this booming trend to offer more beard services and products to your guests?
Your success as a barber depends on your customers returning time and time again. Jim Valenzuela, founder of V's Barbershops, shares his tips for strengthening customer loyalty.
He's a popular nobody, a barber and educator who has combined humility with hustle and created a movement. And now he's launching a foundation to give back.
"It’s about texture… and texture doesn’t have a race."
In the days following the killing of George Floyd in Minneapolis, the despair being shared by so many also served to propel Rodrick Samuels, a barber, educator, and owner, into action.
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