GlossGenius is launching Genius AI, a generative AI-powered marketing tool for the beauty industry. Genius AI can help busy salon and spa owners draft ready-made, personalized email marketing campaigns. It's like an assistant that always knows what to say, and is powered by large language models such as GPT-4. Pros can use Genius AI to fill slow days, share a limited-time promotion, or market a newly added service.
GlossGenius built Genius AI because the beauty industry still faces a lot of problems when it comes to marketing and growing a business. Most professionals recognize staying in touch with clients and building their brand is key to scaling their business, but they lack the time and expertise to make marketing a focus. If marketing was easier for businesses, they'd be able to focus on their craft and clients more.
How it Works
Salon and spa owners enter a few notes and let Genius AI come up with the entire marketing message, tailored to their goals and reflective of their style. In addition, Genius AI was designed intentionally to keep the control in professionals' hands, as professionals always have full transparency and final say over messages sent to customers. The guesswork that used to take hours of time is now removed, so professionals can focus on their clients.
“GlossGenius’ mission has always been to help self-care professionals make more money and save more time. The emergence of AI is an exciting opportunity for us to help businesses with their marketing. Genius AI isn’t here to overshadow human expertise and direct connection with clients. Instead, it’s a way to supercharge creativity, simplify operations, and personalize client experiences. As a marketing co-pilot, GeniusAI can give helpful marketing guidance and enable professionals to continue building strong client relationships.”
— Leah Cohen-Shohet, Danielle's identical twin and Chief Business Officer of GlossGenius
For more information, please visit www.GlossGenius.com.
Originally posted on Modern Salon