CPNA serves as the premier launching pad for new beauty brands by introducing revolutionary technologies, product innovations, and new channels of manufacturing, packaging, and distribution. 
 -  Photo: Cosmoprof North America

CPNA serves as the premier launching pad for new beauty brands by introducing revolutionary technologies, product innovations, and new channels of manufacturing, packaging, and distribution.

Photo: Cosmoprof North America

Cosmoprof North America announced that registration is now open for its 20th edition, which will take place July 11-13 at the Las Vegas Convention Center (LVCC) in Las Vegas, Nevada. This event occurs as the beauty industry bounces back with an even stronger 2022 performance, making it the only industry across general merchandise retail categories with positive year-over-year unit sales (Circana, formerly The NPD Group).

Since 2003, Cosmoprof North America has been a launching pad for new and up-and-coming beauty brands by introducing everything from product innovations to new distribution channels.

"While the beauty industry has evolved tremendously over the past two decades, we are proud that Cosmoprof North America has been able to adapt and provide forward-thinking programs that benefit exhibitors and attendees alike."

— Enrico Zannini, general manager of BolognaFiere Cosmoprof

The 20th edition will return to a one-hall format (the West Hall in LVCC) to ease navigation between different product sectors. Cosmoprof will feature finished products for retail in the following categories: Hair Care, Skin Care & Makeup, and Nails in addition to Country Pavilions and special areas, including Discover Beauty, Discover Beauty Spotlights, Discover Black-Owned Beauty, Discover Green, and The Beauty Vanities.

Cosmopack features solutions for the beauty supply chain and will include raw materials and ingredients, private label and contract manufacturing, primary and secondary packaging, machinery, and other solutions.

Returning this year are Cosmoprof North America special projects, including the Buyer Program (featuring buyers from leading retailers such as Macy’s, SalonCentric, and SpaceNK), the Cosmoprof & Cosmopack North America Awards and CosmoTrends (in strategic partnership with Beautystreams), and the Press Zone (featuring influencers and editors from leading trade and consumer publications).

Also making a return are Entrepreneur Academy, CosmoTalks, and Cosmopack Education, which featured free standing-room-only sessions on the beauty supply chain in its first-year last year. Notable presenters come from the following companies: The Estée Lauder Companies, Neiman Marcus, Circana, and Revlon.

Register now at www.cosmoprofnorthamerica.com.

Originally posted on Modern Salon