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John Hancock Barbershop and its Partner Stores Create a Retail Experience for Men

The Founding Fathers Collective includes a barbershop, self-serve taproom, speakeasy, coffee shop, apparel store, gym and a Jiu-jitsu studio all under one roof.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
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July 5, 2022
John Hancock Barbershop and its Partner Stores Create a Retail Experience for Men
John Hancock Barbershop and its Partner Stores Create a Retail Experience for Men
John Hancock Barbershop and its Partner Stores Create a Retail Experience for Men
John Hancock Barbershop and its Partner Stores Create a Retail Experience for Men
John Hancock Barbershop and its Partner Stores Create a Retail Experience for Men
John Hancock Barbershop and its Partner Stores Create a Retail Experience for Men
John Hancock Barbershop and its Partner Stores Create a Retail Experience for Men

This slideshow gives you a virtual tour of John Hancock Barbershop in Prescott, Arizona. 

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3 min to read


BARBERING TODAY's barbershop tours gives you a virtual tour of a barbershop, in order to offer design inspiration whether you need to update your existing space or launch a new barbershop. This tour takes place at John Hancock Barbershop, which is part of a unique collection of stores targeted to today's male consumer.  

Grant Quezada started off his career as a hairdresser in a top salon in Springfield, Missouri, but three years later he found himself looking for some more excitement. He enlisted in the Army and spent eight years servicing his country in special operations. 

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After getting out the summer of 2013, he completed extended male barbering training and obtained his license. Quezada, his wife, two sons and a daughter moved back to their hometown of Prescott, Arizona, in the Fall of 2014 with the vision of opening the best barbershop in town. 

The Founding Fathers Collective

After outgrowing two different scale-up locations, he partnered with lifelong friend U.S. Air Force veteran Jesse Burke to develop the Founding Fathers Collective, which brings seven unique businesses under the roof of one 14,000 warehouse. In addition to the premiere grooming parlor John Hancock Barbershop, there is the City Tavern Taproom, the largest self-serve beer taproom in the state; Seven-Six, an exclusive 20s-style speakeasy; the specialty coffeshop Merchant Coffee; Liberty Mercantile, a premiums goods boutique; Founders Gym, a functional fitness center; and Mountain Tribe, a Brazilian Jiu-jitsu studio. A daily schedule keeps a food truck on site every day. 

The Grooming Experience

The barbers at John Hancock pride themselves on giving their clients an experience. Their offerings of modern or traditional men’s haircuts and wet shaves are managed within a rugged space of conceptual beauty, wich includes 50s-era replica chairs, walls curated with an eclectic mix of visual stimuli and the coffee machine/bar to serve patrons up with fresh grands or a cold beer while they wait. 

“We’ve made certain this is a destination where a man can kick back with some decent banter and unwind via some old-world masculine luxury,” says Quezada. 

When it came to building the barbershop and the five other new complimentary businesses, the biggest challenge was keeping the momentum going throughout the two and a half year project. The overall design of the barbershop split the floor plan into north- and south-side working stations, with the shampoo stations positioned in the middle of the floor plan. “This allows the barbers to expedite the rinsing times for their clients and improve overall efficiency. 

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Quezada added iPads to each station , which was attached to the barbershop’s point-of-sale system, allowing barbers to gain access to their appointments so they always know who their next client is as well as the name of the client in their chair. 

“This allows for a more engaged feeling of  community due to the team being able to engage with the clients on a first name basis,” Quezada says. “By having the iPads at the stations, the barbers also can place orders through the POS system to our coffee shop or our speakeasy bar which allows for a more upscale experience.” 

JOHN HANCOCK BARBERSHOP
Prescott, AZ
Hancockbarbershop.com
OWNERS: Grant Quezada & Jesse Burke
SALON STYLE: modern, classic, gentleman’s barbershop
SQUARE FOOTAGE: 12,881
STATIONS: 11
EQUIPMENT: Collins
FURNITURE: JB Designs, Julie Burke
TOTAL DESIGN INVESTMENT: $1,323,000
RETAIL LINES: LayRite, Atlas-Cardinal, Poraso USA
COLOR LINES: Keune
DESIGN BY: JB Designs, Julie Burke
ARCHITECTS: FallWell Architects
PHOTOGRAPHER: Sean Marin, Motus

Enjoy these additional barbershop tours!

The 2022 Barbershop of the Year

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Originally posted on Salon Today

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