men's grooming

The Beard Boom: Are You Leveraging it for Success?

Since the pandemic, the sales of beard products have exploded, as men relaxed their grooming habits and grew out their facial hair. Are you taking advantage of this booming trend to offer more beard services and products to your guests?

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7 Tips to Increase Customer Loyalty

Your success as a barber depends on your customers returning time and time again. Jim Valenzuela, founder of V's Barbershops, shares his tips for strengthening customer loyalty.

Tapping Fashion Icon Iris Apfel for Inspiration for a Men's Collection

Hailing from Olga Garcia in Spain, a fashionable collection of men's looks.

V76's Grooming Power Duo

V76's versatile Tonic Hair & Scalp nourishes, preps and revives hair, while Molding Paste offers user-friendly style that gets better as the day goes on.

New Grooming Paste Expands Options

THE BEST PASTE offers five products to give all male clients the look they want.

Mid-length for Men: 2 Looks

Natural tone and texture guide the ProRituals team in creating looks for the brand's latest campaign.

Men Embrace Manicures, Nail Art More Than Ever

Recent brand releases like Pleasing and UN/DN LQR stoke the conversation about inclusivity in nail care.

Transforming a Historic Building into a Gentleman's Retreat in Seattle

High-end, unique finishes that are locally sourced create a rich grooming retreat for men retreat in Seattle, as well as several interesting design stories to share with patrons.

He's Uplifting the Next Generation of Barbers

He's a popular nobody, a barber and educator who has combined humility with hustle and created a movement. And now he's launching a foundation to give back.

Mixture Man by Mixture Covers Gifting for Men

Boost your retail selection when you add the nine Mixture Man hair, body, and home care items.

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